PPHE Hotel Group Limited owns, leases, develops, manages and franchises primarily full service four-star, four-star deluxe and contemporary lifestyle hotels in major gateway cities and regional centres primarily in Europe. The majority of the Group's hotels operate under the Park Plaza® Hotels & Resorts brand (part of Carlson), over which the Group has exclusive rights in 56 countries in Europe, the Middle East and Africa, or art'otel®, a brand which the PPHE Hotel Group fully owns.
Through its strategic partnership with Carlson, one of the world's largest travel and hospitality companies, PPHE Hotel Group has access to Carlson's powerful reservation and distribution system, airline partnerships with 23 airlines, loyalty programmes such as Club CarlsonSM for guests and Look To BookSM for travel agents and cross-selling opportunities.
PPHE Hotel Group currently has 25 Park Plaza hotels and art'otels, with 5,508 rooms in operation. New projects under development include Park Plaza Nuremberg, art'otel amsterdam, art'otel london hoxton and a mixed-use development in Pattaya Bay, Thailand.
PPHE Hotel Group also part owns Arenaturist, one of Croatia's leading hospitality companies, and operates 8 hotels and 5 apartment complexes (with a total of 2,868 rooms) and 7 campsites in Istria, Croatia. Park Plaza is in the process of renovating and rebranding two hotels to reopen in 2012 as Park Plaza Histria Pula and Park Plaza Verudela Pula.
PPHE Hotel Group's shares are admitted to trading on the main market of the London Stock Exchange (Standard Listing).
PPHE Hotel Group is one of the most dynamic in the industry, backed by international investors who recognise the competitive edge and numerous advantages that a broad-based, global approach to the hospitality industry offers. Our focus is to leverage our existing portfolio to continue to drive the growth of the company.
Our multi-brand approach presents an excellent platform for expansion giving us the ability to appeal to a wide range of market segments. The Park Plaza Hotels & Resorts and art'otel brands penetrate the wider mid to upscale markets attracting both corporate and premium leisure guests whilst our luxury hotel in London, Plaza on the River Club and Residence acts as proof of our ability to operate in the Deluxe category.
Expanding our network of hotels is our main strategic objective. We will achieve this by ensuring the best product and service delivery to customers, whilst delivering the best rate of return to our investors through constant innovation, training and marketing. We will continue to grow through a mixture of owning, managing, franchising and affiliations with carefully selected partners.